Email Marketing Course

Email or e-mail (Electronic mail) marketing is an another popular way of digital marketing that can make the customers from an email list which you have. this marketing is the act of sending a commercial message to a group of people on their email id.

Email marketing strategies can achieve one or more primary objectives, to build meaningful relationships with our customers and we can build loyalty, trust, or brand awareness or increase sell, email marketing is one of the most popular and effective way for digital marketing campaigns.

What is CC and BCC in email?

CC full form carbon copy and BCC full form "blind carbon copy, it’s used When someone put an email address in the CC field it means that a copy of the email you are sending will also be sent to that address.

BCC "blind carbon copy"
For security and privacy reasons, it is best to use the BCC feature when sending an email message to a large number of people. Using BCC, you can hide recipients in email message.

Most Common Email Marketing Types
1. Dedicated Emails.
2. Lead Nurturing Emails.
3. Sponsorship Emails.
4. Transactional Emails.
5. Re-Engagement Emails.
6. Brand Story Emails.
7. Video Emails.
8. Review Request Emails.

Benefits of Email Marketing
1. Creating personalized content.
2. Collecting feedback and surveys.
3. Improving sales.
4. Communicating with your audience.
5. Generating traffic to your site.
6. Sending timely campaigns.
7. Increasing leads.
8. Reaching the right audience.

6 steps email campaign marketing
Step 1 - Understand Your Market and segment your audience.
Step 2 - Establish your goals / Market Niche Definition.
Step 3 - Create sign-up forms and capture data.
Step 4 - Develop Your Marketing Message.
Step 5 - Develop Your Marketing Budget
Step 6 - Select the best time to schedule your emails
Using Email marketing you can to regularly stay in touch with your customers and website visitors.

8 Advantages of Email Marketing
1. It's almost free! there is no farther expense.
2. Using email, you can Sent and receive messages with attachments can be stored safely.
3. Easy to use.
4. Easy to prioritize.
5. Speed.
6. Global.
7. Good for the planet.
8. Info at your fingertips