What is Off Page SEO? | Digital Marketing

What Is Off Page SEO In Hindi

Before knowing Off page SEO, it is very important to know what is SEO, what are its types, only then you will be able to understand easily what is off page SEO.

What is SEO? 

When we create a website / blog, then one of the most important things comes from where will the traffic on our blog or website come from?

For this the only correct and free way to get organic traffic is SEO. This means that SEO is nothing but a way of getting organic traffic to your website. The full form of SEO is Search Engine Optimization.

Types Of Search Engine Optimization

1. Off page SEO

2. On page SEO

3. Technical SEO

4. local SEO

In this post we will learn about off page SEO in detail.

What is Off Page SEO 

Off Page SEO is an SEO Technique by which we improve the ranking of our website in Search Engine Result Page. Off-page SEO is also called Off-Site SEO.

All the work of Off page SEO is done outside the blog. In this we have to promote the blog, increase the authority and reputation of our website.

Make an attractive page of your website on social networking sites like Facebook, Twitter, Quora and share the link of the post there, there are chances of increasing more visitors to your website.

Backlinks have the most important role in Off Page SEO. You can say that Off Page SEO is negligible without Backlinks. Link Building in Off Page SEO is very important to rank any website. The more High Quality Backlinks are made of your site, the more it will help in ranking.

High Quality Backlinks means that getting Backlinks from a good website and in that also getting Backlinks from Niche Relevant Website is the most High Quality Backlinks. 

t is more important to have Quality Backlinks that Backlinks should be Do Follow. Backlinks are basically of two types do-follow and no-follow.

The backlinks that you will take, O backlinks should be found from Niche Relevant website, only then it will be considered as quality backlinks, the more Quality Backlinks you have, the more traffic will come to your website and the more your Off Page SEO will be strong.

How to Do Off Page SEO ?

After knowing everything about Off page SEO, now we are going to “How to do Off page SEO?” Will learn this step by step. Mainly, we can do Off page SEO in 4 ways:

Link Building

If you want to rank your website in Google, then the best way is backlink. Backlinks means that you submit a link to your website on someone else's website and this is called backlink. Backlink is a way through which you can promote your website and get high rank on Google.

Making of Backlink comes under off page SEO only. When you take a backlink from a website with a high domain authority, it indicates to Google that your website must be providing some good information.

Social Media Promotion

Social media is such a way through which you can get a large amount of traffic for your website or blog, whether you use Facebook or use Instagram, you can direct your traffic to your website through any social media. can convert.

Guest Blogging

Just imagine that you need backlinks from any website, then how will you get backlinks from that website? This can happen in 2 ways:

1 Buy Backlinks by paying them

2 Guest Posting by writing an article for them

1 Buy Backlinks by paying them

The first method is highly effective for all those people who have started earning money from blogging and are also earning a lot of money. Because a website with a high domain authority is not going to give you a backlink for 100 or ₹ 200, that means they will not give it for less than a thousand rupees.

2 Guest Posting उनके लिए एक आर्टिकल लिखकर

Another way is to write an article for another website and tell its owner that we are writing an article for you and we want you to publish this article on your blog and in return for this article we want a backlink. Are.

There is a possibility that the owner of the website will allow you to write a guest post on his website.

Apart from Backlinks in Off page SEO, there are some factors which have a very important role in Ranking. As -

1. Search Engine Submission: Submitting your website to all search engines.

2. Social Media Share Links: Make your website page on social media and share the website link on it.

To understand Off page SEO better, let us know what is the difference between on page SEO and OFF page SEO!!


On page SEO work is done in your blog. This means designing the content of your website properly which is SEO friendly, basically in On-Page SEO we optimize the content of our website or blog.

1. Content Creation
2. Paragraph Readability
3. User Experience
4. Menu Bar
5. Theme Choice
6. Font Color
7. Font Size

You must have noticed that these are elements inside a page.
On the contrary, Off Page SEO means - doing any kind of work outside your website that will benefit your website's SEO. For example, creating backlinks, promoting your website on social media, etc.