What is SEO ? | All About SEO

What Is SEO / Search Engine Optimization?

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Search Engine such as Google, Bing.

Search Engine Optimization or SEO is the practice of increasing organic traffic on the Search Engine Results Page (SERP).if you want to rank number one for all the keywords, you need to apply SEO to increase your rank on search engine result pages. SEO success factors can be considered proxies for aspects of the user experience.

To rank high on the SERP, you need to understand how search engines work. different types of SEO, and various SEO techniques you can use to improve your ranking on search engine.

How does SEO work?

Search engines use bots to crawl (scan) webpages on the internet, going from site to site for collecting information about those pages and putting them in a systemic order in index.

SEO Factors organized into six main categories and weights. For example, content quality and keyword research are key factors of content optimization, and crawlability and speed are important site architecture factors.

The search engine algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors it help your pages rank higher in the search engine results page. There are two common approaches to SEO: white hat SEO and black hat SEO techniques.

What Is Black Hat SEO?

Black hat SEO refers to a set of practices that are used to increase the ranking of webpage  on search engine.

Black hat SEO violate the search engines’ terms of service and guidelines. It will likely increase a page's ranking in a search engine result page (SERP) for some time but can result in getting banned from search engines or affiliate sites. because These practices are against the search engine’s terms of service.

Some of the black hat SEO techniques or practices include:

·       Keyword Stuffing

·       Link Manipulation

·       Hidden Text or Links

·       Guest Posting Networks

·       Creating articles, pages, or site landing pages with duplicate content

Why Should You Avoid Black Hat SEO?

Black Hat SEO tactics can get your website banned from Google and other search engines.

Though there may be some short-term success through increased traffic to your site, Google penalties are getting more and more sophisticated and can have devastating effects on your rankings and traffic.

What is white hat SEO

White Hat SEO typically refers to SEO tactics that are in tandem and agreement with the terms and conditions of the search engines. White hat SEO is attributed to practices that increase a website’s search rankings on a search engine results page (SERP) without straying outside of Google’s guidelines. White hat SEO is important because, without it, search engine results would be chaotic. Google makes sure its algorithms only rank great content that captures user intent for every keyword search because it encourages billions of internet users to use the search engine. White hat SEO strategies may take time, but they produce long-term results.

·       Creating original quality content and services

·       Mobile-friendly website 

·       Use of clear and keyword-rich meta tags

It will improve your search rankings on a SERP, and also maintain the integrity of your website.

Types of SEO

If you want to rank for a particular keyword on Google, you need to apply SEO. There are two strategies for this:

·       On-page SEO

·       Off-page SEO


On-page SEO

On-page SEO (search engine optimization) refers to the process of optimizing pages on your site to improve rankings and user experience. On-page SEO is the process of optimizing website elements.

Keyword Research

Before you do anything with your website, the first thing you need to do is understand what keywords you want to rank. To do this, you need to do keyword research. In this process, you choose the primary and secondary keywords around which you build meta tags and content.

The primary components for keyword research are:

·       Search volume

·       Competition

·       Relevancy

You can also use keyword research tools like Google Keyword Planner and Ahrefs to search for keywords. Once you choose the keywords, you can go ahead and start optimizing your pages for those keywords.

    ·   Title tags
·   Internal links
·   HTML code
·   URL optimization
·  On-page content

   ·   On-page content

    ·   Images

    ·   User experience (UX)

Title Tag

The title tag is a header title element displaying the summary of your website's content on the search engine results page. It also influences CTR (click-through rates) and is the most important factor of on-page SEO. Search engines display the first 50–60 characters of the title tag.

Meta Description

A meta description is a brief description that summarizes the content of a webpage. They are also displayed on the search engine page results. In comparison to the title tag, a meta description gives users more details understanding of what your webpage is about. Meta description also influences CTR (click-through rates).


URL Structure

URL stands for Uniform Resource Locator. The best practice is to use SEO-friendly URLs, as they help to understand what the webpage is about. The poor URL structure is a big issue in SEO, which may result in your website getting lower ranks on search engine result page.


Header Tags

Header tags help to identify the headings and subheadings of your content. The hierarchy of header tags goes from H1 to H6. H1 is the main heading of a page, the H2 tag is a subheading of H1, and so on. These tags help search engines to read and understand the content better.

Internal Link

Internal links are links that link a web pages together on your website. They allow users to navigate through the website. They are also useful to spread link equity (value passed from one website to another site).

Sitemaps

A sitemap is a way of organizing a website to help both users and search engines understand the structure of a website. There are two types of sitemaps:

·       HTML sitemaps: Designed for humans

·       XML sitemaps: Designed for crawlers

Now that you have a clear understanding of on-page SEO, let us discuss the off-page SEO section of the ‘What is SEO?’ article.

Off-page SEO

Off-page SEO is one of the essential parts of a successful SEO strategy.

Off-page SEO is another process of improving your rank on the search engine results page. It also helps to strengthen the credibility of your website and build a sense of domain authority and trustworthiness. Other benefits of off-page SEO are an increase in traffic, page rank, and brand awareness.

·   Link Building

·   Brand Building

·   Content Marketing

·   PR

·   Local SEO (GMB and Citations)

·   Social Media

·   Forums

·   Influencer Marketing

·   Events

·   Guest Posting

·   Podcasts

·   Reviews

 

Link Building

Link building is the process of acquiring hyperlinks from other websites / webpage to your site. This is also known as external link building. The key to link building is always content. From an off-page SEO strategy, having high-quality content enables other sites to link back to your site. Earning backlinks from high-authority websites helps position your site as an authority. These high authority links work like a "vote of trust" from one site to another.

Here are some strategies for link building:

·       High-quality content creation - Other sites will link back to yours if your content is original, well-structured, and reads well.

·       Off-site engagement - Spend a lot of time on other websites similar to yours. You can search for other sites that have relevant content. You can share your content with them they can share their content with you. You can also achieve off-site engagement through social media and collaborating with bloggers.

 When learning ‘What is SEO’ there are also some do’s and don’ts as well which you should be aware of.

Do's and Don'ts of SEO

Here are some important points to keep in mind for SEO.


How Does Search Engine Rank Websites?

Websites are ranked primarily based upon the competition between your web pages and other web pages for a particular keyword. The web pages which follow the best practices outrank every other web page in the competition and rank on top for those keywords.

Search engines like Google follow three basic steps to rank a website.

1.    Crawling

Search engines have spiders or bots which scans websites copies the entire website's content, and stores it in the search engine's index.

2.    Indexing

Indexing is the method of adding web pages into Google search results. If your website is not in a search engine's index, no one will be able to find your website.

3.    Ranking

When you type something in Google, the most relevant websites (from the index) will appear in the search results. These results are based on multiple factors like user location, language, experience, etc.




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